No man knows how bad he is until he tries to be good…Only those who try to resist temptation know how strong it is…That is why bad people know very little about badness. They have lived a sheltered life by always giving in. We never find out the strength of the evil impulse inside us until we try to fight it: and Christ, because He was the only man who never yielded to temptation, is also the only man who knows to the full what temptation means—the only complete realist....we only know how bad we are until we try to be good...too true...too true...Lord have mercy.
Wednesday, September 26, 2007
It isn't supposed to be this way
I came across this C.S. Lewis quote reading Dick Staub's latest blog entry on the meaning of lost:
Monday, September 17, 2007
Give the Future More Power than the Past
The Reverend Robert Giannini, canon theologian with the Episcopal Diocese of Indianapolis, wrote a compact summary of N.T. Wright's book "Evil and the Justice of God" in the Indy Star this morning. It's a great book that I've read and discussed with my fellow Questers. Here's a thoughful quote fron Giannini:
Forgiveness, for Wright, is a matter of granting more power to the future than to the past, even though the future may be seen only dimly. It is to live actively according to the principles of a world of justice and peace that we hope humanity can someday inhabit rather than dwell in a world that remains saturated with the dregs of old evils. It is to make the moral choice to live presently as if the hoped for future has already been inaugurated.
Heinz Gets Good Resulst from User Generated Advertising
How many people are there willing to spend the time and energy required to produce an enjoyable 30-second commercial? Heinz will tell you quite a few.
When several advertisers made waves this year with user-generated advertising contests for spots that would run during the Super Bowl, some people questioned whether user-generated advertising would work. Dorito's put a stake in the ground when its contest produced a winner that was very funny, despite its $1000 production costs and last minute entry.
Since then there have been other companies with no such luck like the controversial Malibu Caribbean Rum contest that had less than 100 qualified entrants despite a $25,000 prize.
Heinz, though, seems to have gotten it right. Offering $57,000 for the winner and exposure on the Primetime Emmy Awards, they received 8000 submissions. Its worth a few minutes to view the 15 semi-finalists Heinz Top This TV Challenge website. The field was strong enough that Heinz also showed the 4 runner-ups on NBC's Today Show this morning. (The runner-ups received $5,700).
The winner, "Heinz: The Kissable Ketchup" by Andrew Dodson, is cute but not my favorite. I think "Heinz Worldwide" by Jeremiah Jones is wonderful with a good beat and an international flavor.
Having played with claymation in high-school I'm partial to animation, which several entrants used. "Heinz Always sunnyside up" by Michael Thelin is pleasant and "Uncap the smile" by Joseph Garner does a wonderful job of integrating CGI into a "Toy Story" like scene. "Heinz 'Moments' Competition" by Robert Castillo has a great story but seems like a 45 second spot crammed into 30 seconds by the time its finished.
It's less clear what the ROI will be for Heinz. To get the results they did took much more than $80,000 in prize money. They had an extensive demand generating campaign with in-store promotions, announcements on packaging and an on-line and off-line advertising campaign.
When several advertisers made waves this year with user-generated advertising contests for spots that would run during the Super Bowl, some people questioned whether user-generated advertising would work. Dorito's put a stake in the ground when its contest produced a winner that was very funny, despite its $1000 production costs and last minute entry.
Since then there have been other companies with no such luck like the controversial Malibu Caribbean Rum contest that had less than 100 qualified entrants despite a $25,000 prize.
Heinz, though, seems to have gotten it right. Offering $57,000 for the winner and exposure on the Primetime Emmy Awards, they received 8000 submissions. Its worth a few minutes to view the 15 semi-finalists Heinz Top This TV Challenge website. The field was strong enough that Heinz also showed the 4 runner-ups on NBC's Today Show this morning. (The runner-ups received $5,700).
The winner, "Heinz: The Kissable Ketchup" by Andrew Dodson, is cute but not my favorite. I think "Heinz Worldwide" by Jeremiah Jones is wonderful with a good beat and an international flavor.
Having played with claymation in high-school I'm partial to animation, which several entrants used. "Heinz Always sunnyside up" by Michael Thelin is pleasant and "Uncap the smile" by Joseph Garner does a wonderful job of integrating CGI into a "Toy Story" like scene. "Heinz 'Moments' Competition" by Robert Castillo has a great story but seems like a 45 second spot crammed into 30 seconds by the time its finished.
It's less clear what the ROI will be for Heinz. To get the results they did took much more than $80,000 in prize money. They had an extensive demand generating campaign with in-store promotions, announcements on packaging and an on-line and off-line advertising campaign.
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