The Web 2.0 Bubble...tell me it isn't so

Here's a funny spoof on the latest build up of Web 2.0 valuations....

The Story of Stuff with Annie Leonard

I've always enjoyed the material from the folks at Free Range Studios. Funny, edgy, in your face stuff that really makes you think. The "Story of Stuff" is their most ambitious effort yet and doesn't disappoint. I question a few of Annie's facts, but the basic message is hard to ignore: We have developed a completely unsustainable way of life here in America, one that drives us, more and more I'm afraid, towards political and ethical positions any fair-minded person should seriously question.

I particular like her point that the way we live our lives is not inevitable. Our society was engineered this way intentionally by the drivers of industry...and we not only acquiesced, we cheered it along. After all, it truly is great to be an American and we amde sure the rest of the world knew it through our primary export—media and entertainment.

It's no surprise, then, that everyone else in the world would like to live as well as we do. The only problem is they can't. There's simply not enough "stuff" to go around. I could go on, but the movie does a much better job.

Here's the description from the website:

The Story of Stuff with Annie Leonard: "From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever."