Something I’ve noticed as I read through the literature on “Business as Mission” is that most of the efforts are focused on a relatively small scale. There is nothing wrong with starting small, but there almost seems to be a “common wisdom” that starting out small is the only way to go.
While I won’t argue the value of proof-of-concept efforts, there are times when small won’t cut it. Certain ideas need to start out at a scale that necessarily involves a great deal of risk. A good example is the Grameen Phone company started by Iqbal Quadir and discussed in his TED talk below:
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